Leader: Mario Paolucci (CNR)
Identify the KPI that foster the transmission of “know-how” between generations – especially for arts&crafts and to learn best practices of intergenerational knowledge sharing. Foster the creation of new forms of entrepreneurship at older ages. Understand changes in preferences and attitudes of the older people for demand for goods and services, attitudes to risk and attitudes to social interactions. Identify the drivers of co-creation given new products and technological changes (assisted mobility, telemedicine and robotics). Identify investment patterns for a silver ecology, civic engagement with key drivers of awareness of seniors for sustainable development.
Cascade Funding
WP3 also include research activities through cascade funding.